Mrs. Sting Pepsi !

Photo Courtesy: Frame Photography

"Creativity Committed Suicide !!!"


Creativity committed suicide through 'Above the Line' activity when it saw it's end approaching . . . courtesy Omore and Walls advertisements, let alone be Tarang that was making it feel nauseous since quite a long time. When Walls Badami advertisement was put on air, creativity got spat out from the agency's mouth just like the kulfi was from the actor's mouth when he was talking towards the end of the advertisement . . . this is when creativity got lactose intolerant and had initially freaked out because of the milk monster . . . the gentleman created by Owsum. This resulted in a completely 'Awesome' and fatal suicide thought, so let's not beat about the bush right now about how it felt about it.

Creativity had initially thought about taking a 360 degree turn for hanging itself, then thought about drowning itself with the help of ‘Through the Line’ activity but finally resorted to wrist slashing as a result of ‘Above the Line’ activity on air (in these advertisements) thus showering it’s guilty blood on the respective ad agencies  . . . it might now take a few years for offspring creativity to prove itself with the help of the story telling approach regarding it’s deceased ancestor.

If Omore could follow the Matrix death and Walls Badami a resonance fit then it surely was the end of the big idea . . . the good big idea  . . . as in the big big idea! If they could relate it to  slice of life then creativity showed them the slice of it’s own demise  . . . this low involvement/low feeling approach led to real low feelings regarding self esteem and security needs in relation with creativity’s neighbouring peers and it felt ridiculed in the social media by people . . . by sharers . . . by over sharers who share it’s misfortune with their own peers . . . Oh what an inevitable suicide!

All the agencies’ horses and all the agencies’ men couldn’t pile up the scattered and ignored Creativity ever again. It died! Oh it died! It had already killed itself when the agency came again to make sure that they shoot it so that it never wakes up by any chance (Omore gave the last blow through their super-ed Matrix Dance over Creativity’s dead body).

“Over my dead body!” exclaimed Creativity once, that’s when these agencies started developing ideas how they would capitalize through their obnoxious ‘rough cuts’ on such carcass . . . there ended up a factory of thoughts without any vision. . .

The media vehicles for these advertisements proved to be a coffin carrying vehicle for dearest Creativity which is no more among us . . .

Eventually, it cannot be denied that since it committed suicide it went directly to hell where it continues to commit the relevant said suicide everyday at the constant rate of frequency and the decided percentage of reach. . .

"Confession of an ex - convict (mass murderer)"

“Every day I die . . .”

Every day I die,
Every day I live.
My past thoughts that keep on asking why,
 might never forgive . . .

Whenever it’s time to turn over a new leaf,
I look at my affected branches;
It’s when I decay with overwhelming grief,
And start dying again.

I try to look ahead,
but cease to exist,
whenever I glance back.
These thoughts can’t resist,
from continuous taunting . . .
All they do is make me regret!

Forgive me at last!
How else should I beg?
For every day I die,
every day I live . . .


Little Tim died . . .



Little Tim died in the arms of his best friend, 'Loneliness' . . . 
his past led to a self induced passiveness.
Till his last breath he had a tumour growing within,
though not physically present it made him weak and thin.
It was a tumour of past secrets,
that made visible his bleeding heart's invisible tears, 
for every silent moment invoked his worst fears.
The entire world seemed to be his friend,
while hardly few proved to be the true ones till the end.
Tim wanted to share the cause of such silence,
reveal his self destructing secret and acknowledge resilience.
But his time came too soon,
when loneliness let go of him during a dark night brightened by full moon.
Little Tim is now dead!
His few friends mourn,
while the rest of the world shows the tears it shed . . .

Safar Badnamah (Season1,episode 6) . . . "I own SZABIST . . . Hey wait! Somebody else owns it too"

This Friday as I was going to school, I decided to start revising my Experiential Marketing course for the exam the same evening. The day was hot and humid with a dry breeze mingled with the engine stench and moronic smokers’ cigarette smoke in the bus.
Thankfully I had got a nice seat to sit in the bus and was enjoying the not at all crowded bus of the evening. For a change, the flyover at Regent Plaza has tried to make life more miserable and prone to a longer route. However, the speed it has been made with scares the passive smoke ridden lings out of me, especially when I get to see the not yet joined joints up above the world so high targeting potential traffic. . . hush, hush . . . no worries . . . it’s still work in progress.
As the bus neared, Cantt Station, I was amazed and surprised and awe struck at what I saw on the bus glass . . . it was a car sticker on this public bus and not a usual car sticker . . . It was Szabist car sticker . . . though with the ‘T’ taken away. I am part of SZABIST, I own SZABIST . . . but hey wait, somebody else owns it too . . . but why is it owned by a public bus? How did the sticker go and paste itself to the public Bus? Who took the ‘T’? I just wonder.
It just seemed so funny that I couldn’t stop myself from taking a picture . . .



The billboard at near Punjab Colony then grabbed my attention, It belongs to Gul Ahmed and I must say, the dressing shown is pretty vulgar . . .


What do you call such a dress? Well if it is a dress in any way . . . Does it give a picture of it’s target market? Maybe it’s skimmed prices have helped the brand develop it’s market and this is their target market now with it’s see through fabric . . . There’s a big question mark.
When I’m sleep deprived, I try to observe things and billboards around to keep myself from falling asleep. There is another very attractive and luxurious sort of billboard where Candi has advertised it’s chocolate chip biscuits, it’s an ‘extreme close up’ of the biscuits that produces a mouth watering situation . . . anyway it was hot and I was thirsty. I hope they work on the brand’s taste just like they are working on it’s promotion.