Peek Freans RIO Fun-filled Carnival

Tuesday, April 28, 2015 Hiba Moeen 0 Comments



Peek Freans RIO, Pakistan’s leading cream biscuit brand organized a fun carnival for children at a local amusement park, which the aim to promote learning and entertainment simultaneously among children. The event was held as a celebration for the winners of a recent competition and included several activities that encouraged the participants and their parents to have be part of this experiential setup that facilitated their physical and cognitive skills.

Renowned artist Khalid Malik conducted the main part of the event and enthralled the young audience with his stories, songs, humour and quick quizzes. Upon arrival the children were greeted by a Tall Man and were entertained by jugglers, while a face-painting stand also drew massive attention. In between the various activities, sessions were held to give away the prizes to the competition winners. Towards the end, the audience was treated to a magic show 
and refreshments, following which the children were given tickets to enjoy various rides at the amusement park.

Speaking on the occasion, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), the makers of Peek Freans RIO, stated, “When you think of Peek Freans RIO, you think of the fun-filled and flavourful experience it provides, especially for children, as they are the main target audience of this product. We at EBM strongly believe that an essential part of growing up is to have an active lifestyle, and our event is aimed to bringing home this message in an exciting way.”

The competition run earlier by the brand required people to text unique codes printed on Peek Freans RIO packs to a designated number, followed by sharing their details. The audience was engaged throughout the activity with interactive and exciting activities. The campaign resulted in really successful engagement, resulting in more than 400,000 entries were generated. Over one hundred winners were then selected through a carefully fashioned metric ensuring a fair distribution of prizes. These prizes included X-boxes, play stations, bicycles, toys, stationery sets and branded gift hampers were given. 



English Biscuit Manufacturers (Private) Limited, the maker of Peek Freans biscuits, has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.





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