A High Dose of Purple Yarn

Friday, December 28, 2012 Hiba Moeen 0 Comments

My obsession for the colour purple never lets me down when it comes to getting what really interests me. Recently, I found balls of yarn in shades of purple, something to die for, let alone starting to knit.
The one on the extreme right is called 'mole yarn', it's a Japanese yarn from a company called 'Daiso'.

Below is a picture of a scarf (now complete) that I started knitting in shades of white and pink of the same type of yarn. 8 mm knitting needles are a perfect fit for this in terms of getting the right gauge. With so many hobbies, I don't know whether to knit first or to paint.


The Capsicum that I baked ...

Sunday, December 09, 2012 Hiba Moeen 0 Comments

One fine, boring, lazy afternoon I discovered two capsicums in the fridge that excited me out of my sheer admiration for them. So I decided to pick one, stuff it and finally bake it.

I got the previous night's dinner out ... and literally stuffed the capsicum. It was spinach and minced meat, though I added some more garlic and black pepper to it with some boiled macaroni. Cheese add delight to such things, since we were out of cheddar or mozzarella cheese I covered the stuffing with a slice of cheese and finally the cap.

Remember to only bake the capsicum for 10 to 15 minutes and not over do it, make it stable with a relevant baking pan or tie it with some thread. This one was big enough to suffice lunch for two. Finally we enjoyed it but before that I took a picture. :)


Kotler Learns to talk :)

Tuesday, October 30, 2012 Hiba Moeen 0 Comments

I shot this video last month when I was convinced that my Alexandrian Parakeet, Kotler is finally learning some words. It's now nine months old and speaking a few more words though not clear. I bought this featured acrobat back in March 2012 when he was two months old.
To begin with, it has properly learnt to mimic it's own name, 'Kotler', manner classes are still in progress though and what makes me happy is that my parrot is toilet trained too to some extent.
Being a 'Marketing' major, I am inspired and can so relate to Philip Kotler that I decided to name my bird after him. :)


Creativity - Just to Kill Time

Thursday, October 11, 2012 Hiba Moeen 0 Comments

A Few months ago I started off with a knitting project just for the sake of experimenting 'bobbles' (this ball like texture as seen in the picture below). Later I found out that I was occasionally continuing it in office breaks and sometimes just to kill time or as a leisure activity in between nothing-left-to-do moments ... mostly while watching movies.
I soon found out that it's a good activity to accompany you when you have been feeling down and that's when I gained extraordinary momentum to complete it - last month, it might not make one's mood change suddenly and positively but is sure to divert your mind from things that have been unnecessarily occupying it and that's when you speed up. One side got completed, then it was time to knit the other ...

To my dismay, I found out during my work-in-progress that I am running short of dark violet colour hence this new combination (picture below) ... then came a touch of eyelet stitch and a little bit of basket stitch later to embellish the whole thing with some sequins. The handle (i-cord) was knitted with double pointed needles.
And finally for the 'LOVE OF PURPLE COLOUR' it was complete. :)
Try it ... if you've had a lot to worry about studies or your job, it's a good depression killing exercise, more like a tension repellant or maybe even a depression neutraliser. Your hobbies are your destined therapy sometimes ...

Here's a closer look. Enjoy!


Nazia the Vampiress - 'Fangache' (Toothache) (Season 2, Episode 3)

Friday, August 10, 2012 Hiba Moeen 3 Comments

Disclaimer: Since SZABIST BBA/MBA is over, there might be a few characters coming up that you might not be familiar with, deal with it because it's time to step into the professional world. Besides, ever since the first season you have been constantly reminded that any resemblance to any character dead, alive, undead or haunting is nothing more than a coincidence. That is also the reason that this disclaimer is always at the beginning because people judge before they think. Anyway, I admire my readers.
Enjoy! Khee, khee, khee ... :D

Thesis was over, which ever respondent messed up with Nazia, ended up becoming her qualitative victim amidst the quantitative cost benefit analysis of the consumption of RBC's (Red Blood Cells). Scrooge was put behind bars facing life imprisonment for eating cats and making them extinct, Faraz was awfully hurt due to intense sunlight and went into isolation, while Toots was grounded by her parents when they got to have an idea about her friendship with shady (vampires) people. In the meanwhile, Shazia kept assuming herself to be a Werewolf ... ahhh, poor her, her state of mind.

"Aooooo! Aoooo!" uttered Shazia one night.

"What in the unemployed world is wrong with you, you bloody MBA?!" asked Nazia. Sometimes, it used to be pointless arguing with Shazia and it had become quite certain that nothing could make her change her assumptions that she was a werewolf, she did however have trouble with reality but this was contrary to the fact that she was completely human, though a psychotic one.

"Hey you know what? I'm practicing for the night of the full moon when I'll call upon those like me." explained Shazia.

Blood consumption had to be controlled in Ramadan and the respectable vampire brotherhood refrained from feasting on double faced humans because it affected their health. However, Nazia had been feasting upon some hazardous preys, for instance that sweet blooded little woman from the past and a few more (Season 1), while a recent jugular vein got to her health.
"I think I am dying, I'm worried about the validity of my fasts because of my tooth infection", Nazia told Shazia, "It's spreading like wildfire, I can't even open my jaw to quench my blood thirst and it's becoming difficult to sleep at night."

Shazia shot her a concerned look, "See first of all you are a vampire and that means you don't sleep at night anyway. Besides, stop sleeping like a bat, try sleeping like a human."

This got her somewhat defensive, "But I'm still half human! And I have started getting daymares (Vampire version of nightmares) about the How-Cow accident again. Oh I feel so touchy about my canines. Human blood like human these days has become impure ... I can't even lie down and sleep, I have to sit and forget that, I can't even sleep at all."

Nazia had attacked the jugulars of some tasteless humans recently and had been a bit careless about her dental health, it appeared that though human blood is slightly alkaline, those people ended up having acidic blood, with infected lymphocytes. This eventually started with staining her teeth and infecting her canines while causing periodontal ligament and pulp decay and fractures.

"So I already told you about a dentist who is vampire friendly and understands the sentiments of vampire secrecy ..." continued Shazia.

"I know but I'm still so cautious because the last dentist I went to ended up becoming my food, he treated me like a butcher and assumed me to be a goat. Shazia you can't believe what he did! He grabbed my central incisors and tried his luck at pulling my wisdom tooth out, still not sure which tool to use, it's not that he would have treated a vampire for the first time. But I felt like a goat that is being skinned before being slaughtered." 

"Hell no! You drank him up? Aaoooooo!" laughed Shazia.

"Grow up you silly human, you are not what you think you are or can be ... not even near a wolf." scoffed Nazia.

"No, no, my friend ... a werewolf." she corrected.

Nazia couldn't talk much because of her jaw ache/fang-ache etcetra, etcetra, "Ok whatever, you animal ... but then you came back with a swollen face last year, does that mean he is vampire friendly and not human friendly ... no wonder he fed you his tools that you broke, you crooked toothed human!" recalled Nazia with her uncanny canine bearing smile. "And on top of that he purchased customised tools because of you, you loss to a dentist, somewhat a debit entry to his account."

"Anyway I had been warning you against potentially harmful humans and your decaying teeth that's why I recommended that vampire friendly dentist. He has had others like you. But just incase he does anything wrong please don't drink him up, he won't treat you like a butcher at least." assured Shazia.

It was a stormy, post Iftar evening, amidst shopoholic syndrome engulfing the streets when Nazia had to make an emergency exist and fly to the dentist's.

"Ahh ...I see canines, that have been occasionally made blunt ... what have you been using? Let me guess ... sandpaper?! How do you sharpen them again before finding the perfect victim?" Asked the dentist with his series of non stop questions and dental explanations.

"W-wwhat victim are you talking about? And why would my canines need to be sharp whenever and for whatever?" asked Nazia sheepishly. No matter what kind of a strictly professional vampiress Nazia was, she couldn't lie, it was a birth defect, may be because she was half human, had she been a complete human, deceiving and lying wouldn't have been so difficult.

The dentist was quite amused at his discovery, "We are mature enough in our professional careers to know what I am talking about ... Shazia sent you right? She sent you here for a reason ... I think I know and you also know who you are ... all these kinds come to me." continued he with roaring laughter.

He examined Nazia's denture with excitement after getting to see specie uniqueness after a long time and marketed his profession really well to the point of making Nazia feel like switching her marketing profession with him. His clinic was in an unidentified jungle, surrounded by old trees and smiling owls where humans seemed to be few and because of this bewilderment it was difficult to find him ... no wonder only vampires could be recommended to such places.

After getting done with the v-pulpectomy (vampire's tooth pulpectomy) there was yet another discovery "Oh my God! Look! Another evidence ... there are four canals in your second molar. A perfect proof of a vampire tooth. How far will you go denying your true identity? I can bet upon my profession, this dental chair and my patient ghosts surrounding it that you are a vampire ... oh, well ... vampiress!" 

"What?! Ghosts? Oh goodness, don't tell me that ... I'm scared of ghosts ..." Nazia defended herself.

The dentist seemed a bit spooky himself, "I have had this dental chair since 200 weird years ... see that jar over there," mentioned the dentist gesturing at a nearby table showing an inch tooth in a preservative, "It belonged to Lord Mountbatten ... I have kept it as a souvenir ever since my visit to India when I pulled the unique tooth out." May be it was his way of scaring Nazia so that she doesn't come after his blood but whatever the story was turning out into, at least he did not treat her as a butcher and she was pleased that she wouldn't want to make him her victim and remain steadfast by the vampire code of respect for professional people. 

"I need to have blood sampling done ... I might need your help soon ..." he explained after his dentistry lecture about dental structures and teeth drills about carious and non-carious lesions. The paraformaldehyde filled into the broken canine and molar reacted into crystals to form formadeyhyde mingling well into her vampire blood stream. "A piece of advise for you ... never brush your teeth immediately after consuming human blood because it's alkaline and sticky and might cause further decay, thus compromising your specie instincts.

A few days passed when finally Nazia met Shazia again, it was a full moon's night and the wind had a slight evil touch to it. 

Shazia seemed to be acting a bit strange ... stranger than her usual crazy self ... more than she used to mentally but this night she seemed happy and evil both at the same time.

"Hey Shazia what's with the long brown hair growing at the back of your neck and arm?" confronted Nazia with uneasiness.

"AaaaaooooooOoOooOOOOooo!" Exclaimed Shazia.

"Oh Shoots! Hell no! exclaimed Nazia in a hopeless, horror inflicted state.
All of a sudden ...


If Only Agencies can be done this Favour

Friday, August 10, 2012 Hiba Moeen 0 Comments

It's 2:30 am, as I'm trying to sleep to eventually avoid becoming an insomniac zombie ... I happen to find myself browsing quite lackadaisically. Despite my continuing, lost faith in social media (lack of awareness among the masses ... you get to know in the professional world how much of a niche segment you belong to along with your education) I logged on to Facebook to find this shining gem.
The brand team might think that agencies are capable of doing some magic or that they don't have any other work to do than to pamper their brand only, hence, it's demands all the way and an inevitable incapability to request let alone be treating someone with respect. So point 1 is to be agreed upon with respect.

Point 2: Well ... NO! Your agency will always be paid peanuts in return for all the hard work and there are chances that reasons are found to deduct whatever is being paid. While you go an extra mile, your legs could be broken for taking that efficient walk of going that extra mile. So professionalism? What professionalism? There are chances it never existed in the first place.

Point 3: Making up that already worked up mind? No, don't even ask for that because a sentence said a moment ago will be contradicted with the next and yes eventually that too is the agency's fault.

Point 4 & 5: Take designing for that matter, it's always the agency that has a designer, how else would the brand team have the expertise of designing something without having a designer? Constant revisions are interesting for them, not the agency ... while not knowing how something is done, still asking for changes is a great way of wasting time. So a big applause for the geniuses!

Point 6 & 7: Oh being rude comes with the package, besides, why would they care about bad feelings? There might also be a total lack of appreciation coupled with deliberate bad feelings.

Point 10: Giving credit is out of the league when the brand might hire someone to invent issues in the agency.

Point 11: Hahahaha! Paying invoices on time?!?! You've got to be kidding ... the brand would want every task to be accomplished before time and paying on time does not match this criteria so beware. You might be made synonymous with a beggar in return for reminding about the payment.

Point 13: Despite good work done by the agency, the team could be feeling bothered about why they hired you in the first place and would be constantly thinking about saving the peanuts they are paying you, that too, not on time. The problem lies in not trusting and not allowing innovation. There are good chances that the agency knows a brand's target audience more than the brand itself because it is the one that directly interacts with consumers.

Point 15: Knowing what they want? oh well as they say, 'ignorance is bliss'.

Point 16: A contract is one main thing, however, irrespective of the fact that you have under committed and over delivered, you could still be treated with disrespect and lack of trust. It takes a very sane and decent client to respect your work. Some brands are respectful towards their agencies while some would be so full of ...

Here's an interesting writeup or maybe a love (divorce) letter from the agency for it's client:


What a Day ... When Everyday is like this ...

Saturday, May 12, 2012 Hiba Moeen 0 Comments

It's the start of yet another depressing day ... I never felt so redundant after getting done with my business school that I feel now ... yes these boring, dull and depressing days when I don't know the purpose of my presence at places that I go to ... at locations ... may be even in life.

When I walk ... I keep walking without any need to stop and observing anything around, I juts want to go on without giving a damn for anything. I'm so lost in my own head that I even forget what I said or did the same day, sometimes even 5 minutes ago. My dreams are recaps of this same reality that I don't want to wake up to ... Gone are the days when I was so productive during my Thesis last semester and even till February ... sleeping even for 7 hours a day used to be like over sleeping but all I do now after going home is sleep and not wake up ... sleep for as long as I want to and then I wake up with a heavy and reluctant head.

Why is this all happening? Why have I lost interest in things that were once interesting. It's all so weird, people revealing their true faces since a long time and getting to recognise them is so disturbing ...

Why am I even writing this out of my sheer boredom, this is a public blog ... Well, my intention is not to seek any attention but rather vent out my frustration, it's such a heavy head that needs to explode. Education is what you need, then a good career is what you need next and then your wants and needs keep increasing and yes BOREDOM is what's a big killer ... There is no point in making new friends, there is no need because why accept a new person in life as a friend when he/she leaves one day. It's good to have a select few and go on with them.

The best thing is not to mingle much with anyone and keep conversations to the point but then when you don't talk a lot, it creates problems too. A good nature is what you need, not a very talkative one. I might not talk a lot but I do have ears and I can listen to alot happening around ... oh the so called 'sense of ownership'. I have decided not to be loyal with anything in life because I'm a human being not a dog. I used to be loyal to a lot around but there is no use in this world because everyday is yet another depressing day especially when you think you can be loyal to something.
Now what have I written ... consequences of this? I stopped caring a long time back. I don't cross bridges anymore and I don't burn them when I know drowning is all you have destined for you ... there has to be a cure but there is none ...


Who is a Friend?

Friday, April 20, 2012 Hiba Moeen 1 Comments

Don't know whom to call a friend,
and who actually is one.
Life is just a rapid loss of friends,
until you have none.
A friend today is a stranger tomorrow,
it's up to you whether to move on or live the moment with sorrow ...
Many who call themselves friends,
don't get the chance to prove it.
True ones fade away,
 when a journey finally ends.
It's you all by yourself,
when no one's trustworthy;
for trust is a word that erased itself from every dictionary.
Sometimes trust is the biggest pain you endured,
leaving behind wounds that can never be cured.
It's time to explore yourself and get to know yourself well,
in this world where nothing is felt,
but endured what you still cannot tell.
Who do you call a friend?
When all you get is a dead end?
Of the people you know,
knowing yourself is the most difficult thing of all ...


Sometimes it's Too Late to Learn

Tuesday, April 10, 2012 Hiba Moeen 0 Comments

Sometimes it's too late to learn,
by the time you have learnt that thing, you become unacceptable and old.
It's when time has slipped away to have all the fun,
all you are left with is a self war you never won.

It's when you stand out from the crowd in a different way,
thinking how to run back to your past,
and stop paying the price everyday.

Sometimes the post achievement phase is a reminder,
of the change possible from yesterday.
If only you could have had an answer,
there would have been another way.

But sometimes it's too late to learn,
realising there are people in that race younger and energetic than you ...
Sometimes it's simply this thought that kills you ...


Sometimes ...

Tuesday, April 10, 2012 Hiba Moeen 0 Comments

Sometimes I wonder what the purpose of life is and whether things were destined to be the way they are for everyone ... sometimes I end up asking myself if trust is one of the biggest mistakes of life because time and again, at least recently, in the past 7 to 8 months it has been proved so. It has been proved that even the person you have started trusting the most could end up making you realise he/she should not have been trusted ... 

As you gain experience with life you get to know that the word, 'TRUST' keeps erasing itself from the dictionary until it's almost completely gone ...

Which gets me to a conclusion that you have to become a selfish moron in the world you are living in today ... why bother about untrustworthy people who upset you. However, having said this, it does not mean that everyone should be seen from a doubtful mind, there still are people who can be trusted, it's just that they either don't exist or are very few but they are AROUND you, you only have to discover them ... Foes are many but friends are few. As you move on, you get to know the real faces and real personalities ... double faced people are so abundant that you almost forget which face you are communicating with each time.

Whether it's business dealings, work places or friends to be you just need to wait a few months before even knowing that they can be trusted ... sometimes no one can be ... sometimes most around can be ... sometimes hardly anyone in life can be ...because of the fact that when you are once bitten, twice shy ...

Being able to trust yourself if one of the biggest strength you can give yourself ... sometimes even that's not possible ... :)


Lawn Brands Conspiring Towards Cutting Down Female Population in Pakistan

Monday, April 09, 2012 Hiba Moeen 0 Comments

"For the love of lawn! Why on Earth is she wearing the same print as mine?!" Exclaimed a lady at a local mall. She apparently had bought the latest dress even before that particular brand's exhibition and what was more tormenting was to actually see someone else wearing it (in her case and many others).

"I received a punch while defending my pile in that exhibition, it's not purple eye shadow you see ... and that day,  my hair style was destroyed in the raid ... too much for spending time in the beauty salon ... besides the brand kept telling me, I am the way I am because I wear it ... oh well, that brand ofcourse," mentioned the other person accompanying her, "Don't worry, you can still flaunt yours off in front of those who are still wearing last year's prints. Oh God! Backward people ... they still wear shalwars even though trousers and choori daars are the 'in' thing!"

She went talking and talking away without noticing that her friend had swooned at the sight of a duplicate dress being worn by someone who was now her to-be-slaughetered rival.

Stories like these are not uncommon, with people spending amounts in thousands, ranging from PKR 5,000 to even PKR 50,000. Costs of accessories and stitching add up to the misery, thus embellishing the ego of many customers. Every other person has launched a Spring or Summer Collection of lawn, contributing to the brotherhood's idea of controlling the female population in Pakistan in what seems to be a crusade in lawn exhibitions. It's where people would fight amongst their own gender, thereby finding a way out towards extinction of the niche. 

The female population is already 49.01% in Pakistan, while these brands collectively have conspired against this gender, they are busy devising ways to attack the male population so that the total population could be controlled through certain parameters. Nothing else has been more effective so far.
The idea is simple; each brand runs a campaign, gets a billboard, announces an exhibition and finally invites enthusiasts to get to each other's throats and KILL, just KILL ... in what is literally set up as a wrestling ground to conquer purchases within hurdles. These women are recognised by the secret code, 'LUBJECTS' (Lawn Subjects).

According to eyewitnesses, one of the enthusiastically charged up subjects ... err ... lubjects tied her dupatta (don't worry, it was the preceding year's print and design) around another lubject's neck and swung her outside the exhibition venue ... the crows had no choice but to take the weaker lubject away. It's all DARWINISM! What else could it be? After all it's the basic concept of the plotted conspiracy. While a few of them get consumed/slaughtered in such fights, the stronger lubjects get consumed by their thoughts of a matching bag, a matching pair of sandals and complimenting laces. Therefore, it's a win win situation for the conspiracy of the lawn brotherhood.

While the plot in terms of achieving targets has been worthwhile towards females so far, ideas have been pitched for the male population too. Perhaps introducing a vending machine in malls would help, vending machines where people pop out to give you ice cream and even what seem to be empty boxes of flat screen TV's. This gender would be controlled through fist fights into a quest of who gets the most out of the so called vending machines. The world seems to be ending anyway for this map where somebody (the smiling 'khappay' dude) gets a life time achievement award for ripping it off anyway ...

In conclusion, the illustration of a real life situation of a lubject (lawn subject) cannot be ignored:


Corporate Support for The One Rupee Project by Djuice

Friday, March 30, 2012 Hiba Moeen 0 Comments


A unique idea when packaged with innovation goes a long way and this is what what The One Rupee Project aspires to be, an out of the box idea aiming at changing people's lives for good. As the motto goes,'For the People, by the People!'
One Rupee Project is one of it's kind in terms of giving people a platform to move forward with the idea of donating a rupee everyday for the entire year, hence, contributors get to give Rs. 365 a year in a fund that will be used to focus on children's education, giving loans for new business ventures for those who can't afford a good start up capital and small projects aimed towards the betterment of society.
The founder of the project, Sarosh Waiz along with other responsible citizens got to witness the launch of his project on March 24 at T2F.
Djuice has been the first corporate supporter for The One Rupee Project with it's vow to contribute a rupee out of every card purchased from March 23 to April 3. If you are a Djuice customer, you have been one of the first few people contributing for the big idea that was once an illustration now seen burgeoning.
For further information please visit One Rupee Project's Facebook page and follow on Twitter:

Facebook: https://www.facebook.com/onerupeeproject
Twitter: https://twitter.com/#!/OneRupeeProject