Cadbury Dairy Milk #MarvellousCreations serves a Combination of Some Interesting Condiments

Wednesday, February 24, 2016 Hiba Moeen 1 Comments

Mondelēz Pakistan Ltd recently launched its new sub-brand called Marvellous Creations, followed by great BTL and ATL advertising and there is no way anyone would still be oblivious about this new chocolate. available in two variants; the Cooke Gummy Crunch and the Jelly Popping Candy, it really is making its mark among the Pakistani consumers, thus adding up to the strong brand recall.

As I write this, my terrible sweet tooth keeps budging me for more of Marvellous Creations which I just can stop having ... and yes! Coffee is a great writing companion too, not to mention that a combination of coffee and chocolates is the ultimate affair! I personally love meetha and it's a stated fact, at least for me that I feel life is incomplete without sweet things to eat which is why I often fail to understand how people can say no to any kind, creed, caste, or any meetha affiliate whatsoever. 

Below are both the variants of Marvellous Creations which ... are mine!!! Well ... don't judge me, I love sharing so I'm sure somebody ate these while I only had a look. While I believe everything purple on planet Earth belongs and should belong to be, I hereby proudly claim possession of these chocolates (in this case, taken away and eaten away). Let me tell you a short story; I once wanted to buy a laptop and even though it was available in all the desired specifications, it sadly wasn't available in the colour purple which is why I am still laptop-less and hence penning this post down or rather typing from my office laptop - END of sob story. ;)

Since I am an ultimate meetha lover I liked both the variants, well lets say excluding the gummy jelly part but still, who cares when it's a part of chocolate. Marvellous Creations Jelly Popping Candy is somewhat of a combination with quite some interesting condiments that is meant for people who like to experiment with something new; the fizzy feeling and the popping sensation triggered in your ears would leave you with a quizzical look that would result into a smile eventually. :)

As for Marvellous Creations Cookie Gummy Crunch, the combination of cookies and crunch seems to be the preferred choice of most; perhaps the Baby Boomers and Generation X (well just a perception and observation). If you ask me I would give an extra point to this variant (well before you judge me let me tell you that I belong to Generation Y) although I have observed Generation Z and Generation Alpha going all crazy for Jelly Popping Candy. Ok! Enough of this Marketing talk, go out and grab one for yourself and share your experience. :)

Recently, the company also did an activation at Dolmen Mall Clifton which was part of their launch phase and it was quite brilliantly executed by Empact Activation. The depiction of a chocolate factory in a carnival like setup was worth all the praise, it was quite an eye candy for the adventurous soul and one could see a long queue of kids awaiting their turn to get stamped and hence made to enter. Here's the stamp, I'm chocolate inside:

They had physical games a a digital game, the likes of Candy Crush which was a fun activity indeed.



Confession of a Nomad

Wednesday, February 17, 2016 Hiba Moeen 4 Comments

Confession of a Nomad

 One day I will disappear,
and no one will know where ...
Engulfed in my lonely exile,
I shall befriend nature and let silence be my guide.
The mountains will be my home,
calming down the turbulence within.
The sky will be the ally of my very soul,
with abundant stars to confide in.
I'll clear away my trail,
in pursuit of peace and perseverance ...
and be ready to be swept away by the sweet gale,
that unlocks the Earth's fragrance.
A part of me is found in all the places I have visited,
yet I am lost.
Despite the scattered parts of my soul,
I continue drifting aloft ...


Life in general ...

Monday, February 15, 2016 Hiba Moeen 2 Comments


My Friend, Rose ...

Tuesday, February 09, 2016 Hiba Moeen 1 Comments

I became friends with a rose,
not realising it won't last long.

Inspired by its beauty, I wrote poetry and prose,
that the humming bird composed into a merry song ...

It finally withered, leaving me with a shattered heart,
but left behind fragrant memories to cherish in all seasons.

I preserved each drying petal,
as a souvenir of the short lived friendship.

I am now a different person,
for a part of me aches for the loss and loneliness.

I look forward to blooming flowers and the rising sun,
anticipating the reflection of my lost friend, Rose ...

Yet a part of me is glad for the sweet memories of a soul completely irreplaceable ...


National Volunteer Programme

Monday, February 08, 2016 Hiba Moeen 0 Comments

TBL – Triple Bottom-Line, a sustainability advocacy platform working to promote Corporate Social Responsibility in Pakistan since 2007, is now launching a unique initiative, the National Volunteer Programme (NVP). Being initially launched in Karachi,  it will later be expanded to reach a nationwide level. NVP’s Vision is “to strive for a just and prosperous society in which the marginalised will emerge from distress through the caring support of other, more privileged and compassionate people serving as volunteers.”

While volunteerism does take place in the society, the NVP is unique in terms of a structured platform and service that optimises the benefits of volunteerism for both the volunteers and the beneficiary institutions. The NVP achieves this by matching the specific skills and interests of volunteers with the matching needs of beneficiary institutions, through a customised software and dedicated portal,

Focusing particularly on corporate executives as volunteers in the first phase, the NVP will act as a facilitator and a medium, providing corporate volunteers meaningful opportunities to serve in Beneficiary Institutions working in a range of focused areas. As such, the NVP will be constantly monitoring and filling the ongoing demand for skilled workforce requirements at Beneficiary Institutions, and will be working together with volunteers, the corporate sector and others to build a more equitable and benevolent society.

Millions of marginalised in Pakistan - the poor and the uneducated, the physically and mentally challenged, widows and orphans and others - are deprived of even the basic necessities of life. A number of NGOs and other institutions are working tirelessly for their uplift, but their efforts are hampered owing to the lack of regular funding and insufficient workforce. The NVP seeks to address the lack of qualified human resource, by bringing together compassionate volunteers giving their time and skills to beneficiary institutions which need these the most.

Through the work of the volunteers, the impact of welfare institutions can be substantially enlarged. Globally, the corporate sector too has come forward, allowing and encouraging their executives as a part of their CSR outreach, to do volunteer work for a certain number of hours every week during their work hours. There is ample research to show that corporate volunteerism is highly beneficial for all 3 stakeholders – the company, the volunteer and the beneficiary institution.

The NVP Project has received start-up support and funding from Coca-Cola Pakistan, and its soft launch took place at the Karachi Literature Festival 2016, being held from February 5 to 7. Coca-Cola has been a supporter of KLF as well for the past 4 consecutive years, sponsoring the Award for the Best Non-fiction Book in English language by a Pakistani author, as well as offering complimentary bottled water and soft drinks to thousands of visitors to the KLF over its 3 day run. 


For further information on NVP, please contact:

Shahzad Hooda, Project Director, 
Telephone: 021-35823334,