PAS Elects its New Executive Council and Office Bearers

Friday, December 18, 2015 Hiba Moeen 0 Comments

Pakistan Advertisers Society (PAS) held its 18th Annual General Body Meeting on Friday, December 11, 2015 in Karachi. 

The AGM was attended by all the major advertisers of Pakistan. Some of the important industry issues were discussed and the agenda for 2015 was proposed to the members. It also marked the end of two year tenure of the current Council and the Office Bearers. The elections for the new council for the term 2016-17 were also part of the proceedings. 

The newly elected Council comprises of 12 members. Mr. Aly Mustansir, Chief Marketing Officer, Bank Alfalah was elected as the Chairman of the Society. Mr. Amir Paracha, Vice President-Sales, Unilever Pakistan and Mr. Khurram Masood Koraishy, General Manager, Sales and Marketing, Tapal Tea (Pvt.) Ltd. were elected as Vice Chairman and General Secretary respectively. 

Other representative members on the Executive Council include Abrar Hasan-National Foods, Ahsan Afzaal Ahmed-Engro Foods, Fahad Ashraf-Reckitt Benckiser, Sadia Nasir-GSK, Samra Maqbool-Nestle Pakistan, Saqib Zia-Procter & Gamble Pakistan, Syed Ali Akbar-The Coca-Cola Company, Umer Fareed-Burj Bank and Zulfiqar Ansari-English Biscuits Manufacturers.

About PAS:
A unified voice of Advertisers; advocating and safeguarding their common interests and ensuring ethical and responsible practices in the pursuit of excellence in the field of advertising. 


Jovago Launches Hospitality Report

Friday, December 18, 2015 Hiba Moeen 0 Comments

Jovago Pakistan, Pakistan’s No.1 online hotel booking website organised a press conference to launch the first ever hospitality report, and discuss Jovago’s achievements during 2015.

The purpose of this event was to strengthen the tourism sector and share insights regarding the tourism industry in Pakistan, to encourage people to travel and discover the unsought beauty of our home country. Nadine Malik, the Managing Director of Jovago Pakistan shed light on Jovago’s work accomplishments of 2015 and highlighted Jovago’s aims and plans to boost the tourism industry of Pakistan in the coming years. "Renowned individuals likened with excellent performance this year because of positive feedback of their peers and a recent surge in tourism," said she, “ is an enterprise that aspires to support and encourage tourism industry of Pakistan and we are proud to be a part of this platform which is playing an influential role to promote the beauty, culture, and expansion of Pakistan tourism industry on the whole.” 

                                       Nadine interacting with Bloggers

About Jovago is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as investors., Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.



Wednesday, December 16, 2015 Hiba Moeen 2 Comments


Dear Mom & Dad,

I never knew education was a crime,
until it dawned upon us on December 16.
But rest assured that Heaven just feels fine,
where everyone is happy and souls clean.

For all my friends that I helped escape,
I felt a surge of victory.
although I paid the price with life,
the pain was ephemeral and transitory.

It hurt for a while,
as I lay sprawled across the floor.
But the very thought of you made me smile,
and forget the agony till its core.

And that was my last message for you,
as we exchanged our final goodbyes.
Let go of my uniform stained in crimson hue,
for the sake of your own drying eyes!

I’m sorry to have left you so soon,
that resulted in such a spacious vacuum!
I come to meet you every day,
and to say goodbye in another way …

Today as the nation holds us in remembrance,
let them know that some stains are there to stay.
They should retaliate with the same perseverance,
lest the ignorant few are led astray!

I know you grieve with each breath you take,
I only thought of you with each breath the left!
In your heart I shall live forever,
Until we meet in another world …

Your Loving Son! 


144 Stories - A Mother's Thoughts

Friday, December 04, 2015 Hiba Moeen 4 Comments

It's December already,
knowing that my time froze a year back;
I am still not ready ...
to let go of that backpack!

I wake up to drag him out of bed,
and brush his disheveled hair;
not realising he's long been dead,
despite which I feel his presence everywhere!

They say he took a bullet each,
for all friends that he saved.
So was the destination he would reach,
through his heroic demeanour that the survivors praised.

I still anticipate his arrival,
holding the sweater he asked me to knit;
while a part of me awaits the reprisal,
to avenge those scoundrels bit by bit!

Nothing can calm my vehement silence,
nor the outpour of my dried tears.
I succumb to my very own defiance,
of the reality that every mother fears.

144 stories, 144 lives,
are not meant to gather dust in public archives.
We will not forget their abrupt conclusion,
 written in red ink through a nasty seclusion.

On the death anniversary of flowers,
we share a unified sorrow;
for they were crushed quite brutally,
but their fragrance lingers on ...   



Ode to Coco

Friday, December 04, 2015 Hiba Moeen 0 Comments


I hear opera songs echoing from the cage,
ear splitting shrieks, and bowls being flipped with rage.
'Naughty bird!' she then berates herself,
'Chup hojao!' she claw picks a word from her vocabulary.
I wake up to her capricious nature,
'Pretty bird', she yells her morning signature.
Asking for kisses is her ritual,
she then runs a horse carriage with a hurl.
My Whatsapp buzzes, indicating a notification,
I realise not that it's Coco and not my active gadget.
Her self praises are endless,
amidst her food and watery mess.
And there's more to this feathered notoriety,
which is a noisy resident of this beautiful city ...

P.S: Kotler (my Alexandrine Parakeet) has been plucking his feathers perhaps due to the sheer embarrassment caused by Coco saying, 'Kotler, give me a kiss!'