EBM sponsors Pakistan’s First Ever Animated Movie ‘3-Bahadur’
Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), is the lead sponsor of Pakistan’s first-ever feature length animated film, ‘3-Bahadur’. It has been produced by Waadi Animations and endorsed by Peek Freans Gluco, awaiting Summer 2015, it's ready to make us all proud.
EBM believes in empowering and motivating children at an early stage so that they grow up to become contributing members of the society. And when it comes to having their dreams come true, the sky should be the limit. This concept being in close association with the pioneering movie is what makes the sponsorship strong and worthwhile.
'3-Bahadur' promotes the concept of 'edutainment', the combination of education and entertainment which are the foundations of healthy growth in children. The story itself revolves around three young superheroes who are active and ready to shun the evil in the society in order to bring about a positive change.
EBM will be introducing theme based and exhilarating activities in line with the movie, for example, a '3-Bahadur' web based interactive activity by RIO and movie branded packaging for Gluco.
“We are proud to be associated with this project. The movie brings out a powerful message for children, that, each one of them has unique abilities and strengths through which they can make a positive contribution to the society and that EBM’s brands communicate as well,” said Zulfiqar Ali Ansari, Head of Marketing at EBM.
Sharmeen Obaid Chinoy, CEO of Waadi Animations, said: “Almost 3 years ago, I had an intense desire to create an animated feature in Pakistan which would appeal to both children and adults alike. I have to admit, venturing into the realm of animation was unchartered territory for my team and I, but everyone quickly warmed up to the idea and we began learning the ropes and assembling a team of some of the best animators in the country to work with us. We are proud to announce and share the fruit of our hard work and efforts; Pakistan's first animated feature film!”
About EBM: English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports related causes.